PEOPLE WHO JUST DID IT
CASE STUDIES
See how people stopped waiting and started building. No gatekeepers, no perfect timing – just real case studies of creators who decided to make things happen.
FEATURED CASE STUDIES
Custom Sneakers That Led to an NBA Connection
How handcrafted Jordan 1s created from playoff towels led to spending a day with NBA star Mike Conley.
How a 10-Minute Visual Led to a Dream Job
From 18 followers to a FaceTime call that changed everything—all from creating a simple visual for someone else's tweet.
ALL CASE STUDIES
Finding the Third Door with a Physical Magazine
How creating a beautifully designed physical magazine opened doors to hard-to-reach executives.
How a Tweet Inspired a Popular AI Tutorial
Using subtle influence to get an AI creator to make the exact tutorial I wanted to see.
The Book That Didn't Exist (Until It Did)
How turning a poorly-scanned PDF into a beautiful physical book created an unexpected connection with a renowned podcast host.
Custom Sneakers That Led to an NBA Connection
How handcrafted Jordan 1s created from playoff towels led to spending a day with NBA star Mike Conley.
How a 10-Minute Visual Led to a Dream Job
From 18 followers to a FaceTime call that changed everything—all from creating a simple visual for someone else's tweet.
How Unsolicited Hats Created a Major Brand
The story of a hat brand that went from zero to NBA collaborations by sending free products to players in the COVID bubble.
Custom Sneakers and an Unexpected Friendship
How creating custom shoes for a design inspiration led to a friendship with Visualize Value creator Jack Butcher.
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INSPIRE OTHERS TO START
Your journey could be the spark that ignites someone else's permissionless project. Share your experience and help others see what's possible when you take action.
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